Learning how to make money in the fitness industry can be very lucrative if done right.

Whether your passion for fitness is something you do as a hobby or professionally, you can make money with it. But in order for you to find long term success with it, you have to learn how to be creative.

Also, if you’re able to focus your energy on helping people rather than selling to them, you will find that more people are willing to seek you out for help.

So regardless if you are a seasoned vet in the industry looking for ways to increase your income, or someone just starting out, below I plan on providing you with 8 ways to make money in this game.

Become a Personal Trainer

Personal training is where most people start who are looking to get into the fitness industry. With me being a prime example.

Like most trainers, the passion for helping people live healthier lives is a huge motivation for getting started.

Not only that, but for me, working in an office being stuck in a cubicle all day only increased my motivation.

So if you’re serious about becoming a personal trainer, then the first thing you’ll need to do is get certified.


Having a certification builds trust among potential clients and also gyms that may want to hire you.

However, it’s important to get certified by an accredited program.

Programs like:

  • American Council on Exercise (ACE)
  •  National Academy of Sports Medicine (NASM)
  • International Sports Sciences Association (ISSA)
  • American College of Sports Medicine (ACSM)
  •  National Strength and Conditioning Association (NSCA)

Many gyms accept these programs when looking to hire you as their trainer.

Even if you’re not planning on working at a gym, but are deciding to train independently, these programs are the most trusted.

Another important thing is, and I mentioned it in the last sentence, after getting certified, deciding whether to work for a gym or go independently is crucial.

There are definite pros and cons to both, but it’s important to figure that out before getting started.

Without getting into all the pros and cons, just know that when working for a gym, your income is pretty limited and you don’t make that much getting started.

Whereas going independent allows you to have total control over what you charge clients.

But finding space to train clients can be an issue for independent trainers. Unlike employees at a gym where space and equipment is provided for you.

So it’s important to figure out what kind of trainer you want to be.

Perform Group Training Sessions

One on one sessions can be quite expensive for many potential clients.

So it’s up to you to find ways to accommodate those on a budget when it comes to their fitness. Performing group training sessions is a great way to do this.

 It can also be a way for you to make more money in the same hour it would take to train just one person.

For example, let’s say you charge a client $60 for 1 on 1 training.

With a group training session, you could charge five people $20, and make $100 bucks in that same hour.

Now keep in mind that a group certification is required for you to perform these sessions. Another benefit to group training is that it expands your skill as a trainer.

Being able to conduct a class with more than one person is a skill that can take you very far in the industry.

Also, it’s a good opportunity to maybe grab clients that may be interested in 1 on 1 training sessions with you as long as they can afford it.

Whether you’re providing group sessions for kids or adults, this can be a great opportunity to increase your earnings overall.

Sell Customized Training and Nutrition Plans

As a fitness professional, you will learn quickly that supplementing your income is key to long term financial success.

And a great way to supplement your income is by selling customized training and nutrition plans.

Remember, not everyone will be looking for someone to train them in a gym environment. Many would rather exercise in the comfort of their home where there is less distraction.

But what they need is a little guidance on what to eat and how to exercise when at home.

You can create an assortment of different packages for anyone that is in need of this. Just make sure to not offer too many since more can be confusing.

You can offer these packages to clients you work with, or through a website if you have one. This can be great way to supplement your income in the fitness industry.

Become an Online Coach

With technology being as advance as it is, we can connect with anyone from anywhere at very high speeds.

So if you’re a fitness person that loves to help people live healthier lives, being an online coach is a great way to do that.

There are many ways in which you can coach your clients whether you use email or video chat.

Now some may be skeptical with this form of coaching since many believe you need to be physically present to help someone with their fitness needs.

But more and more people are realizing that living a healthy life can be more than a physical thing, but also a mental thing.

And having someone to talk to can have a huge impact on your health overall.So there is definitely a niche for those that enjoy coaching others to better health. 

And with technology being the way it is now, communicating with clients is easier now than ever.

Social Media Influencer

One of the best tools to use to get yourself out there is social media. Being that fitness is very visual, social media can be a great way to build a very large following.

Platforms like Instagram, Facebook, and YouTube, allows you to stay engaged with your followers, making for a high potential earnings.

Even better, if you’re able to grow your following enough, you could potentially gain the attention of advertisers.

Where you can promote their products/services earning you some pretty nice change.

You can even create your own brand that can make you even more money in the long run.

If done correctly, you could build yourself a pretty nice business using tools like social media.

Keep in mind that it’s important to put out content on a consistent basis so that your followers stay interested in what you have to say.

Being relevant is the key to sustainability as a social media influencer.

Recommend Products To People and Receive a Commission

Marketing is a big business in today’s business world. Companies are willing to pay anyone that has a following a nice commission if you can get people to buy their products.

The good thing about the fitness industry is that there’s always someone looking for things to buy to help improve their health.

Whether it’s fitness equipment, supplements, or gear, you can be the person that guides people to what they need.

Now usually this requires having a website since most companies feel that’s the best way to generate sales.

But there are some companies that are willing to provide for you a link if you have a large following on any of your social media platforms.

So if you can build yourself up to become an influencer in the social media world, this can provide a nice income for you.

There are more efficient ways to recommend products to potential customers, so continue reading to learn how.

Create Your Own Product

The most money to be made is in the creation of your very own products.

Unlike the percentage that’s made when you recommend other people's products to customer. You receive %100 of the revenue when selling your own products.

You can sell either physical or digital products.

Digital products tend to be ebooks where you write about how to get healthy, or provide nutritional charts or diagrams.

If you have an idea for a new piece of fitness equipment, the difficult part will be finding someone to manufacture it for you.

Another thing that will be important in the success of building your own product, is the following you have.

You need to find out if there is a market for what you are selling, and have to find a way to get it in front of them.

So having a large following is a good way to learn what people want in terms of their health and fitness needs.

Then create the product or service that would best fit their needs.

If you hit on a product, you can find yourself making some really good money for many years to come.

Start Your Own Fitness Blog

One of the most cost effective ways to make money in fitness is by starting a blog.This requires a lot of writing and patience. 

So it helps to have a strong passion for fitness as it will be easier to write about it even if you don’t consider yourself that great a writer.

To be honest, when I was in school, I didn’t consider myself much of a writer until I wrote about things I cared about most.

Now writing is something I can do with ease.

Also, don’t think you have to be the greatest of writers. Just write in a way your readers can understand, and you can build a very large following.

Keep in mind that having a blog requires having a site. But don’t sweat it. I will show you how you can create a site with relative ease.

But let’s get back to the potential of blogging.

There are a variety of ways in which you can create income for yourself with a blog. Earlier I talked about recommending products to people you know.

Well what about recommending it to people that visit your site.

This type of business is called affiliate marketing, where you promote products you know and trust. This is just one way.

Other ways you can monetize your site is by placing ads on your site, selling your own product, even e-books or videos.

Whatever you can think of has the potential of being sold on your blog site. And with billions of people using the internet daily, the earning potential is massive.

You wanna know the best part about starting a blog, it doesn’t cost too much to build one.

Not only that, as long as you know what you’re talking about, people will listen to what you have to say about any subject you choose to talk about.

The best place to learn how to start your own blog is through a platform like Wealthy Affiliate.

It’s absolutely free to get started, and they will teach you how to build your own site and make money with it.

They provide you with all the tools and training necessary to build a successful online business.

Final Thoughts

If you’re someone that has a strong passion for fitness, or someone that is looking to make a career out of it, making money in this industry is definitely possible.

I’m hoping that at least one of these ideas listed above get’s the wheels turning in your head to take some action.

And if you’re serious about making money in this industry, I can’t see why you wouldn’t take advantage of this very lucrative industry.

As a former personal trainer myself, I was able to go from making maybe 40K a year, to making $10,000+ per month.

By just sharing my knowledge of fitness to those willing to listen. And I was able to do this by following a program that gave me the proper education and training.

Click here to learn more about this program.

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